Redesigning the Mobile POS Version
From Store Operations Optimization to Supplier Recommendations
In the first phase, the main challenge was limited product variety on Okala due to inaccurate store inventory.
In the second phase, the business needed reliable purchase and sales data to enable supplier recommendations and reduce reliance on salespeople. Following the relative success of PDA in improving inventory accuracy, its mobile capabilities were revisited to address this challenge.
My Role in the Project:
Conducted user research and problem analysis
Designed the new design system and related flows
Analyzed data, defined event tracking, and drove continuous improvements
Redesigning the Store Management Dashboard
From Identifying At-Risk Customers to Building a Scalable Onboarding Experience
This project evolved across two main phases, with the goal of reducing customer churn and increasing effective product adoption.
In Phase 1, the primary challenge was identifying customers at risk of churning before their renewal date and establishing a mechanism to identify, track, and proactively prevent churn.
In Phase 2, as low awareness of the product’s value and capabilities emerged as a key contributor to churn risk, the focus expanded to improving the onboarding experience, increasing adoption, and reducing reliance on customer support. As the business shifted toward growing the number of stores, scalability became an additional requirement for the onboarding experience.
Al-quoz Clinic Application
This project involved designing a medical dashboard that enabled online prescription management and streamlined the patient consultation process.
My Role as a Member of the Design Team:
- Contributed to user research and developed interview questions for clinic physicians
- Participated in creating user journey maps, personas, user flows, information architecture, and related documentation
- Contributed to wireframing and prototype testing
- Collaborated on the design system and high-fidelity UI screens
- Supported KPI definition, conducted usability testing, and contributed to optimizing the final product
Redesign of Novorio Studio
Novorio is a digital services provider specializing in website design, application development, search engine optimization (SEO), and logo design. The goal of this project was to improve the user experience and enhance the brand’s digital performance.
My Role in the Project:
- Conducted user research using tools such as Google Analytics and Hotjar
- Defined problems and identified key challenges
- Ideated and developed design solutions
- Designed the final user interface (UI)
- Conducted usability testing and A/B testing to optimize specific sections
Mobile App for Financial Management
This mobile app is designed to help teenagers and their parents manage finances, track purchases, and gain insights into spending habits.
My role in this project:
Conducted user research to understand the needs of teenagers
Developed strategies to increase the number of active users
Ideated and designed features to make the app more appealing to teenagers
Optimized user flows and interactions to enhance user experience
Worked on promoting the app’s features to increase parent and teen adoption rates
AI Platforms Aggregator Website
This website provides users with easy access to a variety of AI platforms, such as ChatGPT, Claude, and others, all within one interface. Users can recharge their accounts and instantly switch between different AI models.
My role in this project:
Conducted market research to identify user’s needs
Designed an intuitive user interface to simplify the process of switching between platforms
Implemented recharge and usage management features for a seamless user experience
Focused on enhancing the onboarding process to guide users through platform options
Fantasy Goods Store Website Design
This website design focuses on creating a visually appealing and engaging online store for fantasy-themed products. The goal was to deliver a fun, immersive experience through playful design elements and vibrant colors, reflecting the whimsical nature of the products being sold.
My role in this project:
Designed a creative and visually captivating website focused on fantasy aesthetics
Used bold colors and unique design elements to create an immersive shopping experience
Focused on enhancing visual appeal while ensuring ease of navigation
Fantasy Goods Store Website Design
This website design focuses on creating a visually appealing and engaging online store for fantasy-themed products. The goal was to deliver a fun, immersive experience through playful design elements and vibrant colors, reflecting the whimsical nature of the products being sold.
My role in this project:
Designed a creative and visually captivating website focused on fantasy aesthetics
Used bold colors and unique design elements to create an immersive shopping experience
Focused on enhancing visual appeal while ensuring ease of navigation