SMART
CREATIVE
SOPHISTICATED
Designer
Short Description About Me
Welcome to my digital world! I’m Fatima Parpanji, a passionate and detail-oriented Product designer with more than 6 years of experience in creating visually striking, functional, and user-friendly websites and applications. My journey into web design began with a deep curiosity for how design can shape human interaction with technology, and today, that curiosity has evolved into a full-fledged passion for crafting engaging digital experiences.
I specialize in combining creativity with technical expertise, ensuring that every site I design is not only aesthetically pleasing but also optimized for seamless performance. My approach is rooted in user-centered design principles, where I focus on the needs of your audience to deliver interfaces that are intuitive, responsive, and built to convert.
My Skills
Design & Aesthetics
Expert in Figma, Adobe XD, and Photoshop, I ensure that your vision comes to life with beautiful, clean designs
UI/UX Expertis
I excel in conducting user interviews and analyzing their responses to develop detailed personas.
Design Systems
Expertise in building and maintaining comprehensive design systems that ensure consistency across projects while allowing flexibility for future updates.
Usability Testing
Skilled in conducting A/B tests and other user testing methods to validate design decisions, improve performance, and enhance user engagement.
Wireframe/Prototype
I excel in conducting user interviews and analyzing their responses to develop detailed personas. Using techniques like “How Might We,” I can translate findings into solutions.
coding
I started web design with coding at Rayavaran, but my skills in design and user behavior analysis led me to UI/UX. This early experience also gave me a solid foundation in coding.
English Language
I have a good command of English, both written and spoken, which helps me communicate effectively and work in various environments.
Education And Certificate
Although my academic background is in Chemical Engineering from a highly prestigious university, my passion for design and problem-solving led me to UI/UX. The analytical skills and structured thinking I developed in engineering have proven invaluable in understanding user behavior, conducting research, and creating effective design solutions. My unique combination of technical and creative abilities allows me to approach design challenges with a fresh perspective, ensuring innovative and user-centered results.
My Philosophy
Design is not just about beauty—it’s about solving real problems and creating meaningful experiences. Whether you need a sleek corporate site, a dynamic e-commerce platform, or an engaging personal portfolio, I bring my expertise to help you achieve your vision.
Education
Amirkabir University of Technology
Bachelor of Chemical Engineering
Tehran University
Master's degree in Chemical Engineering Design System
Professional Experience
Product Designer
Okala
2025/ 5 – Present
- Led product design for retail and inventory solutions at Okala, improving complex workflows across POS and mobile PDA products.
- Conducted user research and behavioral analysis to identify pain points and drive data-informed design decisions.
- Created user flows, prototypes, and high-fidelity designs, translating complex business needs into product experiences.
Product Designer
Novorio Studio
2023/ 10 – 2025/ 5
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Designed wireframes, prototypes, and user interfaces for both projects, focusing on user-centered design principles.
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Conducted user research and usability testing for a large medical project and a medium-sized hospital dashboard project, ensuring accessibility standards were met.
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Collaborated closely with developers and product managers to ensure design feasibility and consistency across platforms.
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Implemented a design system that significantly improved design efficiency and consistency across all products, enhancing overall user experience.
Senior UI/UX Designer
Webone
2020/ 9 – 2023/10
Lead the design of a comprehensive web design platform for WebOne Company
Designed over 20 ready-to-use websites for WebOne’s online store.
Created websites for brands such as Mihan and Alborz Daru.
Front End / Junior UI/UX Designer
Rayavaran Company
2018 / 12- 2020/ 7
- Research test and designed interface of medical software
- Junior Front end, at first I tried to do some coding and work as front end developer at rayavaran but I was good at designing so I change my mind and just do designing
Front End
Manely Company
2018/ 3 – 2018/ 10
- Assisted in the design of small wordpress websites
Export Specialist and Designer
Rizolux Company
2016/ 12 – 2018/ 1
- Improved website appearance and communicated with American clients